Interactivity has opened a Pandora’s box of augmented social realities. We can spread ourselves more broadly and interact with far more people (at varying levels of intimacy) than ever before. But do we risk alienating ourselves from the real world in favor of deeper participation in the virtual? What does “social” mean? Let’s find out in five minutes.
|Affiliation||wieden + kennedy|
current head of interactive strategies for wieden + kennedy, ex muckity-muck from Carat Fusion, NBA interactive marketing guy and game developer/designer.