Basic Rules for Success in Development and Business


When the first Clinton was first running for President, there was a white board in the war room with some basic RULES for the campaign written on it. The second one was: “The economy, stupid.” It was a reminder that no matter what the question was, the answer was always “The economy.”

In business and development, it’s always “The User.” The person who is actually engaged in the experience is the one who has to be considered and built for and cared about.

All the other rules of business, development (and even llving life itself) flow naturally from the first basic rule: “It’s the user, stupid.”


Rules of Business, How to Success

Charlie Levenson


Charlie is a Media Strategist who specializes in traditional, digital, social and emerging media. He has 25+ years of experience and yet remains innovative and fresh.

Long version: