Blame the process, not the person


A well-developed process can meet all your production and development needs. You need a PROCESS that takes into account what you’re trying to accomplish and assures that your goal is possible, even if some of the people in the process don’t do exactly what you expect. Why? Because PEOPLE FAIL. People are NOT machines. They don’t catch everything you want. They don’t work at 100% efficiency no matter how important the task is. Any process that requires 100% error-free operation (brain surgery and rocket science come to mind) will need to have checks, double-checks, and triple-checks to meet the expectation.

Charlie Levenson


Charlie Levenson has 25+ years in commercial media and interactive media development, first in TV commercial & industrial film production, and then as Head of Research Administration for the Motion Picture Creative Group at Touchstone Pictures / Walt Disney Productions. Charlie moved to Portland, Oregon in 1990.

After a stint with Wieden & Kennedy he joined a start-up interactive media company – Multimedia Resources, Inc. Through nine years, four name changes, three owners, and a seven month hiatus (during which he worked as Creative Director for Creative Multimedia Corporation – the first CD-ROM company), he continued to work with MRI as it became HTS Interactive and then iHealthMedia – a division of Landacorp, Inc.

Charlie has worked as a multimedia producer, writer, director, interface designer, information architect, marketing director, and even voice-over talent. During the dot com boom, he built e-business strategies and web sites for health care clients, including managed care companies, provider networks, and hospitals. He held his position as Creative Director and Senior Producer at until their closing in July 2001.

Charlie has instructed in the Multimedia Certification Program, Professional Development Center, School of Extended Studies, Portland State University since 1995. He teaches “Business Strategies for New Media” (“Multimedia 101”) as well as “Authoring Digital Media.”

In 2003 Charlie began as Web Manager for the highly prestigious and historic Multnomah Athletic Club where he worked as Manager of Electronic Communications until July 2011. He has also served as the Manager of Member Communications for First Technology Federal Credit Union.

In addition to public speaking on interactive development, communications law, and new media; Charlie deals (well) and plays (badly) at hold-em poker; writes plays, articles, and fiction; occasionally consults on communications; all while pursuing his life-long mission of making the world safer for its users. He lives in Vancouver, Washington with his wife Michelle.