Engineering product launches: Women at the helm


Are you a businessperson or marketing professional daunted by the task of appealing to the widest possible audience and flummoxed by your market research results? Have no fear! Women in senior and creative positions are the key to your success. Women bring an understanding of unspoken language, diversity, practicality and another perspective on value. Women are not the ‘wildcard’ when it comes to reaching your biggest demographic. Storytelling to engage female audiences is tricky, but crucially important. We’ll tell the story of how to engage women on the business side product launches as well as her perspective as a loyal consumer.

Juliana Lukasik

Affiliation @Large Films

In a film career that has spanned more years than she is willing to admit, Juliana has produced projects that have won Emmy, Addy, and Telly Awards. In addition to overseeing the day-to-day management of @Large Films and business development, she is a National Commercial Director and the President of the Central Eastside Industrial Council, an established business association in Portland, Oregon. Juliana is a graduate of Oregon State University with a BA in Broadcast Communications. She and her husband love to travel and can give advice on the best beer to drink in practically any country on the map.