Experimenting with Guerrilla Marketing


An overview of guerrilla marketing techniques and tactics for measuring its success. Case studies included – some worked, some really blew but you’ll get to hear it all…and within 5 minutes!


Affiliation Decipher
Website http://www.decipherinc.com/

Kristin Luck is the President of Decipher and one of the pioneers of the online market research business.

Kristin is the co-founder of the media research firm OTX and has held senior management positions at Lieberman Research Worldwide and ACNielsen…but in all honesty, she’d rather be snowboarding.