Blogging for Thought Leadership: Why, How and Learning’s


What would you do, after you volunteered to lead a project, to promote thought-leadership in one of your company’s key focus areas, User Experience Design?

A) Feel good, that you volunteered for something you feel passionate about
B) Be nervous, because you have no clue of what thought-leadership means
C) Propose an idea for exploration for the next few months
D) Involve your team, write a project charter and get started
E) All of the above

I choose (E).

In this talk, I will discuss why we decided to start a blog to promote thought leadership, the processes we put in place before we started, our learning’s, and evolution over the last eight months. I will also share the metrics we collected and conclude the talk by answering the question we started with – Is a User Experience corporate blog, an effective medium to promote Thought Leadership?

Join me to learn more about this blogging adventure.

Sheetal Dube

Affiliation Evantage Consulting

Sheetal Dube is a Sr. User Experience Consultant with Evantage Consulting. She enjoys working on projects that require extensive user research and utilize her astute ability to convert research insights to useful and desirable experiences for 3D products, websites and software applications. Sheetal has more than thirteen years of experience in the leading and managing user-experience projects for companies like Johnson & Johnson, Medtronic, General Mills, Ameriprise Financial and Honeywell Inc, etc. Sheetal holds a Masters Degree in Industrial Design from the Indian Institute of Technology, Mumbai and a Bachelors Degree in Applied Arts from College of Arts, Chandigarh, India.