Why Smart People Make Bad Decisions


No one gets up in the morning intending to make bad decisions or ruin the world, yet decisions we make often lead to consequences we didn’t want. It’s not because we don’t have enough data. It’s not because we don’t have enough intelligence. It’s not because we don’t care. And it’s not an accident.

So why do we do it?

Simple: because we’re human.

What can we do about that?

We will discuss social psychology, innumeracy, our individual sense of exceptionalism (“I’m different”), and more. We’ll discuss experiments and simulations. And we’ll end on a positive, compassionate note.

Mark Chussil

Affiliation Advanced Competitive Strategies, Inc.
Website http://www.whatifyourstrategy.com/

Mark Chussil is Founder and CEO of Advanced Competitive Strategies, Inc. A thirty-year veteran of competitive strategy and a pioneer in business war gaming, he has designed numerous innovative techniques including ACS’s award-winning ValueWar® strategy simulator.

Mark is also a Founder of Crisis Simulations International, LLC. Mark designed CSI’s DXMA™ simulation technology (patent pending).

Mark has helped executives in dozens of Fortune Global 500 companies on six continents. He speaks about simulation and strategy decisions at conferences around the world.

Mark has published a book on strategy simulation and analysis, chapters for five books, and dozens of articles. He has been featured and quoted in CBS News, Computerworld, Fast Company, Harvard Management Update, Oregon Business, The Wall Street Journal, and more. He also wrote a non-business book, Nice Start.

Mark earned his MBA from Harvard and his BA from Yale.