Transformative experiences do not happen thru marketing, “purple cows” or aesthetic design. They are created by changing lives thru authentic and meaningful Experience Design.
Whether you are tasked with creating an entertainment focused experience or purely functional, learn why it’s critical to move beyond “Design” into “Experience Design”, and the important differences between the two.
Designer. Founder of FiveEdge Media. My work is guided by purpose, passion, simplicity, beauty, innovation and surprise.