The Mouse's Revenge: Using Behaviorism to make your Website "Addictive."


If you want to make money from your website, you need page views. The best way to increase page views is not to get more users – it’s to increase visits and stickiness. We’ll resurrect the world’s Most Loved Evil Psychologist B.F. Skinner to teach you how to equip your site with reinforcement schedules that will make it irresistable. Your users will soon be clicking the mouse as fast as Skinner’s mice clicked levers. Brush up on your evil laughter…or if you’re the user, maybe you’ll finally graduate from Facebook Anonymous!

David Evans

Affiliation Psychster Inc.

Earned Ph.D. in Social Psychology from University of Iowa in 1999. Former Beta Program Manager at Microsoft and Sr. Business Analyst at Currently CEO with Psychster Inc., devoted to research on the psychology of social media and makers of, a personality site where you learn if others see you as you see yourself.